TO: Tweeting for a Job?

“Hey JETS!!! I’m available! I’m ready, willing & able! Call my agent @jordanwoy & let’s make it happen.” – Terrell Owens

This tweet made headlines last week midway through the fourth quarter of the Jets loss to the Texans, as Mark Sanchez struggled to connect with any of his wide receivers. Terrell Owens is on the wrong side of 30 and out of a job, and Sanchez might be edging in a similar direction. Although the post seemed to be in good humor, I don’t think anyone out there would doubt that Owens would love that job.  As a player, Owens has been criticized, fined, and condemned for essentially what comes down to his personality.  Is a rouge tweet like this simply the knew equivalent of pulling a sharpie out of your sock and signing a football after a touchdown? Is it just a digital signature? Or did this one little tweet just condemn Owens to unemployment forever? The power of social media is yet to be fully understood, but one thing that has been studied for many years is personal branding and if used correctly, social media can be the most effective tool to do that.  Owens has tainted his personal brand and no NFL team wants his stains rubbing off on their program.  Now, you have to give him credit for an innovative approach, but he should have thought about his “comeback” before the memories of his antics as the old TO came back.

Social media is all about image.  I guarantee if Peyton Manning had tweeted that he would have been signed within an hour.


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